setting the agenda - rather than just responding to others' agendas
securing commitment to change and support for your plans
creating an identity, team spirit and focus
laying the foundations for step change
creating goodwill, confidence and trust
raising profile and enhancing reputation
managing crises and preserving trust
An effective communication strategy can also be invaluable to organisations that are under attack - there is no 'presumption of innocence' in the media!
Today's telecommunications revolution has made instantaneous global communications possible - including inaccurate and harmful stories - and has increased the importance of corporate communications.
The communication strategy - and its implementation - can often make the difference between the success and failure of ambitious plans ... and is always a key factor in successful crisis management and in the corporate culture and corporate brand of successful organisations ... Strategic communications can also help organisations to respond to challenges in a non-confrontational way.