Andrew A. Napier - achievements
Andrew Napier's corporate communications, public affairs and media relations skills have helped organisations to:
transform their businesses His key achievements include:
win employee and stakeholder commitment to major changes creating a more open relationship with the world's media for the International Olympic Committee and directed successful IOC media operations (including Olympic Games, election of host city and an Olympic Congress)
launch new ventures
improve their operating and competitive environment establishing a new world-wide communications function, corporate brand and corporate culture for the company that became British American Tobacco plc
adapt to changing political, economic and social contexts repositioning Ford of Europe as a European industrial leader, and preparing the company for the European single market
raise their profile and improve their reputation with governments, the media, stakeholders and the public.

setting up Philip Morris's issues management system in the Europe/Middle East/ Africa region
His in-house experience includes setting up and running national and international operations.  This has included having overall responsibility for corporate affairs, internal and external communications, communication strategy, corporate brand and identity, PR, crisis and issues management, change management and public affairs, and he is strong in all of these areas. 

He currently offers consulting and interim services in any or all of the areas in which he is experienced, and is committed to delivering clients’ objectives.  He has a good record of leading and participating in multi-cultural, cross-functional teams.

He has also had articles published and gives presentations and training on communications, public affairs and issues management.


Achievements/ Career summary

He has also played significant roles in many business, industry and academic groups


Consulting and interim management, London & Hadleigh, Suffolk, 1998 to present

Andrew Napier is an independent consultant and interim executive specialising in corporate affairs, communication strategy, media relations and issues management, helping clients to

  • change and develop their business,
  • manage crises and external challenges,
  • and develop their corporate brand, reputation and identity.
Prosequence Ltd, London, 2003 to present
Founding director of Prosequence - enablers of change - a business solutions company offering consulting and interim executive services to help clients solve complex business challenges, re-focus their organisations and use the most effective communication strategy to make change happen - across all business functions.  We also help clients to integrate strategically significant external issues and challenges into their risk management and strategic planning systems.

Intramezzo Ltd, London, 2001 to 2003
Founding director (with four colleagues of different business backgrounds) of Intramezzo Ltd, an executive support group offering a unique blend of consulting and interim executive services to help organisations plan and deliver key business projects at times of strategic change. Key roles in start-up included developing the business strategy and communications, using IT to enable the team to operate as a virtual organisation, and setting up a strategic alliance.)

Assignments have included: communications for a 3G telecommunications start-up, business consultancy for a global organisation; communication strategy, international business development and crisis management for an international sport federation; media relations and communications strategy for the international consortium planning and constructng a gas pipeline through the Baltic Sea; advising a major airline alliance on managing new external challenges. Also carried out assignments for the former InterMatrix Group management consultancy, including creating their website and benchmarking public affairs best practice in US-owned companies in Europe.

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Corporate experience

British American Tobacco (Holdings) Ltd, Staines, England, 1996 - 1997
Member of the Board of Directors of a new holding company (which subsequently became British American Tobacco plc) formed to integrate and give strategic direction to BAT Industries' four tobacco multinationals.
As Consumer & Regulatory Affairs (CORA) Director:
  • set up a new function covering corporate communication, issues management, science & regulation and trade & economic affairs
  • established a worldwide management system for the function, with a blueprint for the future when additional resources could be justified
  • focused central resources on providing the most useful tools to enable Regions and national companies to manage issues locally
  • launched the new 'corporate brand' for British American Tobacco, together with new corporate identity and culture - and action plans to embed them worldwide
  • had credible, responsible positions developed on the controversial issues facing the tobacco industry
International Olympic Committee, Lausanne, Switzerland, 1993 - 1995
Public Relations Director - was the IOC's first PR Director, reporting to the then President Juan Antonio Samaranch. The post was created when both the organization and its President first came under intense international criticism.
  • Created and directed a worldwide network for all components of the Olympic movement - including the IOC, international sports federations, national Olympic committees and Olympic Games organising committees - to enable a more confident and consistent approach to media, governments and sponsors.
  • Created a more open relationship with the world's media.
  • Directed successful media operations in Monaco (election of Sydney 2000), Lillehammer (Olympic Winter Games) and Paris (Olympic Congress) and launched worldwide Olympic education initiative.
  • Achieved a more balanced view of the IOC and its President in critical media, especially in the USA, Australia, France, Germany, Norway, China, Japan and Latin America.
  • Spoke for the IOC and President Samaranch in TV, radio and press interviews.
Ford of Europe, Brentwood, England, 1984 - 1992
Director of Governmental & Corporate Affairs - Joined Ford as Director of Governmental Affairs (responsibilities were increased to cover corporate affairs) at the company's European Head Office at a time when the company was facing challenges from European governments, the European institutions and pressure groups for policies which were seen as anti-consumer, anti-worker and 'un-European'.
  • Developed and directed successful communications programmes to turn round the company's reputation in Europe, repositioning it as a European industrial leader, with strong high-profile national companies.
  • Our "Building a more competitive Europe" initiative was picked up by European decision-makers for parts of Europe's single market programme.
  • Directed Ford's government and industry relations across Europe, liaised with USA and other regions, and was responsible for political, social and economic inputs to the company's strategy and business plans in Europe
  • As Chairman of Ford's "1992" Task Force, prepared the company for the creation of the European single market.
  • Successfully co-ordinated all communication aspects of the spin-off to Iveco of Ford's heavy truck operations.
  • Developed communication strategies to facilitate divestments, closures, mergers and joint ventures, such as Ford's purchase of Jaguar Cars and JV with Volkswagen to design and produce Ford Galaxy/VW Sharan
Philip Morris Europe, Lausanne, Switzerland 1978 - 1984
* Manager Public Affairs & Industry Relations - EEC Region 1982 - 1984
* Manager Public Affairs - Europe/ Middle East/ Africa 1978 - 1982

Was appointed Philip Morris' first Public Affairs Manager in Europe, initially with responsibility for Europe, Middle East and Africa, then - following a corporate restructuring - concentrating on the EEC Region.

  • Set up and ran the company's issues management system for Europe, Middle East and Africa
  • Established and maintained relations with governments and inter-governmental organizations
  • Developed and managed communications on key issues
  • Managed a network of agencies and consultants across the Region
  • Stepped in as Acting Director of Corporate Affairs for the company's Canadian subsidiary, based in Montreal, set up new communication programmes and recruited full-time replacement
Forman House Public Relations (LOPEX Group), London, 1973 - 1978 - Account Director promoted from Account Executive
Lexington International Public Relations (JWT Group) 1971 - 1973 - Account Executive, London
Francis Schuster Communications, London, 1969 - 1971 - Trainee Account Executive
  • Between 1969 and 1978 (working for three London PR agencies) acquired all-round experience in public affairs and public relations with a broad cross-section of clients in industry and commerce, the academic world and non-profit/charity sector.

Business, industry & academic groups
  • (1992 - present) Member, International Public Relations Association (IPRA)
  • (1985 - present) member, the Institute of Directors (London)
  • (2007 - 2009) Board Director, Institute of Interim Management (IIM) (joined in 2000)
  • (2001 - 2011) Business Associate, Centre for International Business & Management (CIBAM), The Judge Business School, Cambridge University
  • (2001 - 2010) Fellow, Institute of Management/ Chartered Management Institute
  • (2000 - 2011) Associate Fellow, the European Centre for Public Affairs (ECPA)
  • (1989 - 1991) member of the industry working group that contributed to the positive Review of the OECD Guidelines for International Investment & Multinational Enterprises
  • (1979 - 1992) represented US industry in Europe in dealings with the UN and OECD, and was a member of the core group which established the American Chamber of Commerce's EC Committee as Brussels' pre-eminent lobbying organization
  • (1985 - 1990) member of the European Advisory Council of the Institute of Directors
  • (1982 - 1986) founder member of the Editorial Advisory Board of Business World (Paris)
  • (1982 - 1984) chaired all-industry working group that persuaded Western governments to take a constructive position on proposed UN Consumer Protection Guidelines

Education & Training

Management Courses: Various in-house management training seminars, including two Ford Senior Executive Programmes, and external training including Finance for Non-Financial Managers, TV & presentational skills, Cranfield seminar on the role and duties of non-executive directors.

Oxford University (Wadham College): BA Hons - Modern Languages (French & German)

Grenoble University: Before final year at Oxford studied French literature at Grenoble University for one year, and worked as "Tri-lingual Information Secretary" at the 1968 Winter Olympics

Harrow School: Major Open Scholarship to Oxford University; 'A' Levels - French, German (both Grade A1); General Paper (Grade A); 'O' Levels - 10 subjects

Foreign languages

French (fluent); German (good); Italian, Swedish, Norwegian (basic/reading); Russian (rusty)

Interests: fine arts, photography, literature, music, many sports, personal and business computing (also proficient in many business software applications, including web design); local community interests


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