The communication strategy can make the difference between the success and failure of ambitious plans - both for start-ups and for any organisation undergoing major change or facing external challenges.
Good communication is crucial for crisis management, culture change and to facilitate strategic change
when and how best to communicate with people whose reactions could make a difference?
could stakeholder demands or regulatory changes derail your plans?
do you have a system for anticipating, evaluating and managing such risks?
how do you co-ordinate what is said and done by:
those with day-to-day responsibility for dealing with each stakeholder?
PR and public affairs agencies, branding and design specialists?
management consultants and other advisers?
Strategic communications are of particular value at critical times, such as:
change of strategy or other step change
before and during the start-up phase of a new venture, and especially during rapid growth
before, during and after major restructuring
following a merger or acquisition as the two entities are integrated
during and after divestments - or outsourcing of major operations
when facing significant and potentially far-reaching external challenges
Our consulting and interim management services can help by: